Why the Future Needs More Black Owned Athletic Clothing Mens

When it comes to sporting goods, not many products appeal to black Americans as much as athletic clothing. This is due in part to the fact that athletic clothing is usually designed for use in a variety of weather conditions, making it ideal for almost any activity. However, the market for athletic clothing designed specifically for black Americans has been relatively small.

The Problem

Black owned athletic clothing mens are sorely underrepresented in the sporting world. According to Forbes, “only 2.3% of U.S. retailers are black-owned, while Hispanic-owned businesses make up 10% of the industry.” This lack of representation can be seen in the sports world as well; according to The New York Times, “among American men between the ages of 18 and 34, only 26 percent of players on NFL teams are black.” This lack of diversity has serious implications for athletes and fans of various sports, as it leads to a lack of understanding and empathy for different athletes’ experiences.

Black owned athletic clothing mens businesses have the potential to solve this problem by providing more products and services for a larger segment of the population. For example, Athletes4Justice is a nonprofit organization that provides free legal support and resources to black entrepreneurs in the sports industry. By providing these resources, Black-owned Athletic Clothing businesses can help create more opportunities for black athletes and help to diversify the sports world.

The Solution

There is no doubt that the future of athletics needs more black-owned athletic clothing mens companies. The business potential is there, and with a little bit of effort and innovation, these businesses could really take off.

One big reason why this is happening is due to the fact that black people are not only underrepresented in the sporting world, but also in the business world. This lack of representation has led to a lack of awareness and interest in the black-owned athletic clothing businesses. However, with a little bit of marketing and branding, these businesses can really take off.

Here are some reasons why the future needs more black-owned athletic clothing companies:

1) Representation: Black people make up over 50% of the US population, but we only account for about 2% of all sports apparel sales. This is because we are not well represented in the sporting world or business world. With more black-owned athletic clothing companies coming into existence, we can start to change this statistic.

2) Accessibility: One big issue that black people face when it comes to purchasing sporting goods is accessibility. We often have to travel far distances to find retailers that carry our specific type of clothing. This is not the case for companies that are black-owned, as they are often located in areas where black people live and work. This makes them more accessible, which is great news for consumers.

3) Price Point: Another issue that black people face when it comes to purchasing sporting goods is the price point. We often have to pay more for items that are not specifically designed for us. This is not the case with black-owned athletic clothing companies, as they usually sell items at a lower price point than their competitors. This makes them more affordable, which is great news for consumers.

4) Quality: One of the biggest issues that black people face when it comes to purchasing sporting goods is the quality of these items. We often have to deal with inferior products that do not hold up over time. This is not the case with black-owned athletic clothing companies, as they usually focus on quality over quantity. This makes their products last longer, which is great news for consumers.

How Men Can Start Shopping Differently for Athletic Clothing

It’s no secret that the athletic apparel industry is dominated by brands that are predominantly white-owned and operated. This is largely due to the fact that athletic clothing is often seen as a marker of masculinity. And it is difficult for black men to access and purchase these types of products. There are a few ways that men can start shopping differently for athletic clothing. And this will help to increase diversity within the sports industry as a whole.

The first step is to become more aware of the brands and products that are available to them. Many black men don’t even know about some of the top athletic apparel brands. Such as Nike, Adidas, and Under Armour, because they are not marketed to them. It’s important for men to invest time in researching different brands and learning about their offerings. This can be done by reading online reviews or talking to friends who are familiar with these brands.

Another way that men can start shopping differently for athletic clothing is by looking for smaller independent retailers. These stores are often more focused on providing unique products than large chains, which makes them a good option for men who want to find niche brands that they may not be able to find at larger stores. 

Examples of Black Owned Athletic Clothing Brands That Men Should Check Out

If there’s one thing that the future needs, it’s more black-owned athletic clothing brands for men. And luckily, there are a few great options out there that you should definitely check out!

First and foremost, I would recommend checking out Dark Skin Naturals. This brand is made up of black men and they focus on creating high-quality, natural-looking athletic clothing that doesn’t sacrifice performance.

Another great option is Athlete’s World. This company was started by two black brothers who wanted to create high-quality athletic gear that was both stylish and functional. Plus, their gear is made in the USA, which is always a plus.

Finally, if you’re looking for something a little more unique, I would recommend checking out A2Z Clothing. This brand was started by two black entrepreneurs who wanted to create clothes that reflected their unique cultural backgrounds and lifestyle choices. So you can be sure that you’re getting something special with A2Z Clothing.

Conclusion

The future of athletic clothing is looking very bright for black men. In recent years, there has been a boom in companies. And products catering to the African American market, and this trend is only expected to continue. Why? There are a few reasons:

• Black people have always been physically active. We just didn’t have the resources or access to gear that other groups did.
• With more exposure to mainstream culture, black people are becoming more aware of their physical appearance and what styles look good on them.
• Technology has made it easier than ever for people of all races to get fit and healthy. With apps like RunKeeper and Strava available on smartphones, there is no excuse not to be active!