Being a business owner you know the value of leads to your business and you can’t ignore or overstate them. According to the survey done by Forrester Researchers, businesses that focus on lead nurturing generate 50% more sales from leads at a lower cost. If you’re generating good leads, it means your business is doing great. Lead generating services benefits your business sales and marketing efforts to boost ROI. Here, we’ve mentioned top 10 commandments of awesome lead generation services based on the best business practices:
- Build compelling business content: Content is an integral part of your lead generating efforts. Your website content works like fuel for ongoing lead generation efforts. Be sure to build catchy and quality content to grab the attention of the audience and attract them towards your business. If you want to generate high leads then you have to create customer-focused website content which encourages the audience to take action on your proposals. High-quality and customer targeted website content help you:
- Improve your brand awareness and visibility
- Provide real experience to clients (they feel on driving seat)
- Open up doors of opportunities to your business
- Offer wider business goals online
All businesses create and promote website content online but only those that make use of impressive and catchy content get quick responses. Effective content help to establish a relationship with your potential customers.
- Update content: Competition is increasing day by day. To beat that competition, you need to stay updated with new online marketing tactics. There is a lot more content available online than we usually think. What to do to look unique and valuable than others? Well, this is great you’re thinking at least. Some businesses think they have added content on their website and it is enough to be on the top for long. If you’re doing great in present with your content strategy, don’t think that it will remain same in the future without making efforts. One-time efforts provide only one-time satisfaction in business. To manage lead generation, you need to think how you can freshen up past content or what more you can add. Turn your lead generating campaign into an education asset by adding presentations, articles, and blogs continuously.
- Search Engine Optimization: You can’t exaggerate the value of search engines for generating quality leads. If your business possesses a high ranking over the search engine, it means you’re highly visible, which further means higher leads and sales. Generating great website content is the perfect way to build leads through search engines. Most of the businesses are using content marketing and SEO together to generate better leads.
Using quality content with competitive keywords is not enough, your website needs to be well designed (fast, easy to navigate, and responsive) to bring leads. Blend quality content with unique design. What is necessary to build leads:
- Regular blog bulletin
- Analytics to interpret and take actions on the data
- Website is fast and responsive
- Navigation is easy to use and understand
- must look professional
- Never underestimate the subject line: Underestimating subject lines can be the mistake you are going to regret in the future. A subject line can make and break your lead generation campaign. Make use of impressive subject lines bring a difference in your lead nurturing. Use of catchy lines as your subject improves the chances of your email views. More and more audience is opening your emails means chances of enhancing your business power are high. Learn how to create and optimize email subject line to improve email deliverability. Start creating personalized emails to enhance your business rates. This is a great factor in business lead nurturing.
- Improve Google Quality Score (PPC): Like SEO, PPC is another factor for generating leads. They help you understand how much you need to invest and where to invest to generate profit. To build a great Quality Score you need to ensure your keywords, ads, and landing pages are relevant. To calculate QS of Google, you need to check:
- Account history
- Expected CTR of the keywords
- Quality of landing pages
- Geographical performance
- Performance on targeted devices
- Ad performance, and more
Improve your website QS as it is directly related to lead generation.
- Data management: You’re nothing if you don’t have clean and managed data. Most of the digital marketers avoid this lead nurturing aspect. It can be a great fundamental to improve your overall digital marketing if done properly. Take your time and clean-up your website data. It reduces the time of searching lead information and hence generates qualifying business leads.
- Generate engaging email campaigns: E-mail marketing is the base of maintaining the relationship with customers for long. It makes your business management, monitoring, and scaling easy. Expectations of your customers are higher so you need to build strong and blasting email campaigns to improve relationships and lead generation. Main components of the successful email campaign:
- When to send an email
- Length of an email
- Send a valuable email, and so on
- Build lead scoring: Most of the B2B digital marketers don’t believe in establishing lead scoring and this is really surprising. Lead scoring is the critical part of generating high leads and then convert them into sales. Build a lead scoring strategy and determine how effective it is. Ensure that your strategy is perfect and flexible enough to change your lead generation services.
- Social media: Majority people spend half of their day on social media in the social media in the current time. The craze of social media is at the highest peak. Why not utilize social media for your business lead generation. There are so many social media platforms like Facebook, LinkedIn, Twitter, and more you can use for making the business profit. They are the highly targeted way to generate leads and sales.
- Re-nurture your leads: Usually, leads don’t close immediately. To ignore your lead leakage, ensure to re-nurture your leads which are not converting right away. Re-route such leads back into a nurturing program with quality and relevant content to turn them into sales.
These are the 10 most important and basic commandments of awesome lead generation services. Follow these tips; they will surely help you generate leads & sales!